National Activity Manager – Epson


26,000 plus KPI Bonus plus Company Car per year
Date Posted:
November 26, 2021
National role - based in Sheffield/Leeds area
Vacancy Type:
Permanent full-time

Job Title: National Activity Manager (NAM)
Team: Epson Field Team
Reports To: Account Manager
Location: Field Based
Benefits: Competitive Salary & Bonus, 23 days holiday per year, Company Car/Car Allowance, Health & Wellbeing cover, Perkbox Benefits, Laptop, Phone and Tablet.

Job Purpose

As a National Activity Manager in ‘Team Epson’, your role will be to increase sales of Epson products & services within a wide range of leading technology accounts through the delivery of first-class brand education, training and engagement projects and programmes at national and regional levels.

Through your role you will ensure strong relationships are gained, developed, and maintained with key colleagues/managers within your projects and programmes remits, to increase Epson’s brand advocacy and sales.

You will use your relationships and digital skills to propose, design, deliver and evaluate education, training, and engagement initiatives in line with Epson’s goals and the needs of their partners.

Online, and face to face, Community management & Social engagement will be key to you driving advocacy and sales as part of your ongoing role development.

Activities you will be participating or managing will include, but are not limited to, experiential events, conferences, large meetings, training stands, demonstrations, public engagements and private functions.

There will be the need to support the other roles within the team through active participation in activities such as digital platform support (by way of chat and demo), merchandising, audits, mystery shopping, coaching & mentoring and to be involved in the running and/or management of national promotional activities.

Additional Information:
Permanent role, five over seven-day contract. 6-month Probation.
Primary working hours are 8.30am-6pm. Standard expectations of working weeks will be Monday to Friday Feb through September) and Tuesday to Saturday (October through January). However, self-driven activity management will require you to work some weekends and evenings to maximise your effectiveness in your role and achieve your KPIs.

What is my role?

The Epson National Activity Manager (NAM) must:

• Be an evangelist for Epson in all activities.
• Always have a professional approach and appearance.
• Be proactive, forward thinking and be accountable for managing your own diary
• Manage Projects & Programmes to completion and support the ROI evaluation process
• Communicate effectively with the Account manager and with Project & programme sponsors and stakeholders.
• Proactively demonstrate the Epson product and service features & technology to consumers, retail & B2B colleagues and mangers; ensuring the features and benefits of the product are clearly communicated to increase sales or subscriptions.
• Build and manage relationships at a regional level leaving a positive lasting impression of Epson
• Understand the importance of online and face to face engagement
• Leverage social channels to maximise engagement
• Use digital platform engagement tools such as online chat and demo to support customers and increase sales
• Ensure all core role targets & KPI’s set are achieved in line with terms of employment
• Focus on delivering great customer/sponsor/stakeholder relationship management & service (online and face to face), high education & training standards and understand the importance of online and instore compliance & auditing.

Sales – NAMs must:

• Identify and propose opportunities to increase sales through ad-hoc activities and initiatives, including an ROI model.
• Educate retail and business colleagues on the best way to sell Epson products & services (to sell EPSON products in line with store culture, terminology & sales model)
• Engage in direct sales/product demonstrations with customers in retail environments and experiential spaces where appropriate.
• Identify opportunities to further increase sales value/volume through ‘Upselling’ (using the information obtained from the customer to recommend a fuller solution).
• Support the sales process of Epson products and work in conjunction with sales colleagues throughout the process directly (online and face to face) and as a coach or mentor (following any retailer specific guidelines).

Education, Training & Engagement - NAMs must:

• Always maintain a high level of up-to-date Epson and Competitor product & service knowledge.
• Manage all Team Epson Online and face to face education, training, and engagement activities – Internal and external.
• Manage experiential and tactical events/activities when needed and appropriate (may include evenings and weekends).
• Propose, develop, deliver, and evaluate formal & informal education, training, and engagement initiatives, tailored to varying staff knowledge and skill levels.
• Understand there are a wide range of education, training and engagement tools that can be utilised to maximise engagement opportunities.
• Keep up to date with the latest education, training, and engagement tools.
• Keep up to date with the latest trends in online social education, learning and engagement.
• Track and record all education, training, and engagement information, including knowledge levels and individual’s progress (in line with GDPR guidelines).
• Keep an open and ongoing channel of engagement with regional managers, understanding their regions goals & needs and identifying how you (and the wider businesses; Epson and RMG) can assist in achieving these goals through Epson focused education, training, and engagement activities.
• Clearly communicate the EPSON product range messages, continually evaluating your delivery and adjusting based on feedback.
• Work with your line manager and Epson to understand your own gaps in knowledge, skill and behaviour and focus on developing yourself in line with your role and future ambitions.

Merchandising - NAMs must:

• Manage and report on ad-hoc merchandising activities conducted on behalf of Epson.
• Coach and manage any people involved in merchandising where needed and appropriate.
• Ensure all EPSON products are on display and merchandised as agreed with the retailer
• Ensure EPSON product stock levels are reported accurately from the retailer’s stock system, where figures are available.
• Ensure all EPSON products and displays are in pristine condition – clean and dust free.
• Ensure all EPSON POS is current, not damaged and sited in store as per planogram agreement.
• Ensure all non-compliance is escalated fully through relevant reporting tools.
• Conduct the above merchandising personally, and to a high standard, during any opportunity to visit a retail store displaying Epson product or service messaging.

Reporting/ Admin - NAMs must:

• Ensure high quality, accurate and timely reporting is completed throughout and post every activity to help EPSON build a better understanding of the sales landscape, measure compliance and monitor ROI.
• Photographic, Video and Screen grabs should be included as supporting evidence of an activity’s effectiveness.
• All deadlines to be met, unless agreed in advance with line manager (including timely report syncing)
• Gain feedback at region and store level and/or customers as directed

What key skills should I have?

  • Technical Competencies/Skill Set – NAMs must have:
  • • A good level of experience in retail/consumer and SOHO Business electronics
  • • Worked in a field role previously
  • • Good commercial awareness
  • • Proven sales skills
  • • Managed; or at a minimum worked with, a team face to face or remotely in a leading capacity.
  • • High proficiency in the digital world; Including the use of the O365 suite (especially TEAMs, Excel, PowerPoint, and Word), social media channels, personal video production, chat features and virtual world environments.
  • • A high level of communication/interpersonal skills.
  • • Previous training and demonstration experience
  • • An organised approach and careful planning & preparation skills
  • • Be able to self-assess development needs.
  • Behavioural/Abilities Demonstrated – NAMs must be:
  • • Open & honest and able to self-assess development needs.
  • • Committed and professional at all times for EPSON, RMG and their partners.
  • • A Good self-promoter (i.e., able to highlight achievements/ successes and build on success)
  • • Able to work as part of a virtual or physical team and on their own
  • • Able to self-motivate to hit deadlines
  • • Able to clearly articulate, relay a message, build, and engage in meaningful conversation.
  • • Able to build rapport easily and quickly
  • • Able to plan timings effectively to ensure workload is managed effectively and efficiency is maximised
  • • Comfortable asking for support and guidance when needed. Able to identify any challenging area’s (individual, job role or campaign) and communicate these to line manager for a resolution
  • • Open to new ideas, change and trying new methods/way of working

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