Create seamless online retail experiences that increase sales

“RMG were able to support the technology with highly skilled demonstrators, adept at bringing to life products and their stories”

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“This newly created studio space, with professional lighting and camera equipment, has at its centerpiece a revolving carousel to display hero items from across LG’s product ranges. At the touch of a button, demonstrators are able to switch between showcasing the benefits of TVs, audio equipment, fridges, and washing machines within one clearly-defined, premium brand space.”

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“RMG used its expertise and enthusiasm for innovative digital solutions to support the implementation of a service that offered consumers the chance to receive advice and live demonstrations”

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“A live, virtual demo tool, allowing the brand to meaningfully engage with customers who visit the website”

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“A virtual demo web tool for online product demonstrations, where users will be able to receive advice and live demonstrations”

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“A new live, virtual demo environment: the LG Broadcast Room”

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“Yet, there are ever-present questions surrounding whether this will still matter in the coming months, as people start progressing back towards the high street due to the phased reopening of society. The simple answer is that virtual solutions are not designed to replace every aspect of the high street, instead combining the best of both worlds to create a unique, greener experience. Immersive virtual or hybrid stores provide the engagement of the physical brick and mortar stores with the versatility of digital, to create the next generation of retail. This should be the goal for any brand or retailer wanting to connect with its audience and deliver on their ROI”

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“The pandemic has shown the need for innovation and its ability to adapt, with many brands shifting online at an unprecedented rate. While we seem unlikely to see a return to pre-pandemic high street habits, it is important to acknowledge the need for a blended approach as no two customers have the same retail habits or impulses”

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“New digital innovations will facilitate retailers rising to growing customer expectations. Initiatives like face-to-face video consultations and demonstrations will help to streamline the process and offer a new form of retail experience both from a consumer and vendor perspective. This will also help remove some obstacles that we may once have seen for product launches, like distance and mobility”

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