RMG Performance Marketing Specialist – Berkshire

Overview

Salary:
£28,000 - £32,000 per annum
Date Posted:
May 10, 2022
Location:
Berkshire
Vacancy Type:
Permanent full-time

Here at RMG we have emerged from the recent global challenges with a spring in our step and an ambitious, exciting plan for growth.

We are building a team of industry experts with experience from agency and client side together with an understanding of the challenges global brands face in today’s world.

As we continue to grow our team, we are looking for individuals who embody our core values of Energy, Unity and Entrepreneurial Spirit.

RMG are creating a data-driven Marketing Team with the clear goal of acquiring new customers and ensuring our marketing investment is driving incremental value.

We constantly challenge and evolve our approach to stay ahead of our competitors with a shared objective to continually test and learn, be the best-in-class on execution and to deliver growth.

We have a sizeable and growing social media following to engage and that ever-present need to track, understand, and improve our performance. That’s led us to create this new role that would be ideal for someone who wants to get stuck in and make a major contribution to our continued growth.

Using the full marketing mix including content, social media, email marketing, digital assets and website management this role will help us execute end-to-end campaigns and will require a creative marketing whiz, who has hands on performance marketing experience across an array of digital channels.

Whether it’s engaging and uncovering great talent with our recruitment team, generating new business leads or ensuring our content calendar meets our business objectives, you’ll have plenty to keep you motivated.

What is my role?

Support website improvements with the implementation of PPC and SEO campaigns across the RMG websites, using Google Analytics reports to deliver insight and learnings

Be hands-on with implementation, ongoing management, and optimisation of PPC campaigns, driving our customer acquisition strategy through paid digital channels, primarily through Google Ads.

Analyse and understand marketing data across different digital channels on a regular basis to make key informed decisions, building and explaining custom and scheduled reports

Communicate progress, risks, expectations, timelines, milestones and other key campaign/project metrics to manager, stakeholders, and team members

Work across the Marketing function supporting other roles and areas as required

Manage and update website content, with a clear test and learn plan to optimise click through rate and drive client conversion, using A/B testing, changing creative, copy, format, etc. to improve ROI and performance

What experience do I need to have?

Strong analytical skills and knowledge of Google AdWords, Google Analytics, LinkedIn and Excel with the ability to analyse data, derive insights and make recommendations

Experience in performance marketing with a good working knowledge of lead generation and driving B2B growth, designing and implementing successful digital B2B marketing campaigns

Demonstrable paid search executional experience (1-2 years) and a proven track record setting up and running successful paid social and PPC acquisition campaigns from end-to-end, from campaign strategy to campaign build, through to optimisation and reporting

Experience in creating and delivering thoughtful, engaging messaging

You have developed reporting to ensure transparency of campaigns and allow constant optimisation

You've executed campaigns end-to-end, from ideation to set up and optimisation

Become well versed in measuring and tracking the KPIs that matter and acting on the results

You’ve solved problems and found solutions when others would have given up

You’ve communicated successfully with internal and external stakeholders, built relationships that last and shown you bring energy to every interaction

Proved you’re valuable to a team and that collaboration is at your core

A Marketing / Digital Marketing degree / apprenticeship or relevant work experience within a digital marketing role would be helpful, but not essential

What key skills should I have?

  • Proficient with Google Ads, Bing Ads, Google Analytics and Excel with the ability to extract insight from the data
  • Be able to think and act like an entrepreneur, spotting opportunities and finding solutions fuelled by a test and learn mind-set
  • Be a driven, self-starter who enjoys learning and discovering answers
  • Highly numerate and data-driven: able to analyse data with ease and draw conclusions and recommendations.
  • Excellent interpersonal skills and ability to liaise and communicate with a wide range of stakeholders
  • You need to be comfortable writing copy and proofing the writing of others, so excellent verbal and written skills in English are a given
  • You are adept at managing multiple tasks, have worked out how to prioritise and learned how to say no
  • Be a great relationship builder, able to communicate up, down and sideways

What experience should I have?

  • Strong analytical skills and knowledge of Google AdWords, Google Analytics, LinkedIn and Excel with the ability to analyse data, derive insights and make recommendations
  • Experience in performance marketing with a good working knowledge of lead generation and driving B2B growth, designing and implementing successful digital B2B marketing campaigns
  • Demonstrable paid search executional experience (1-2 years) and a proven track record setting up and running successful paid social and PPC acquisition campaigns from end-to-end, from campaign strategy to campaign build, through to optimisation and reporting
  • Experience in creating and delivering thoughtful, engaging messaging
  • You have developed reporting to ensure transparency of campaigns and allow constant optimisation
  • You've executed campaigns end-to-end, from ideation to set up and optimisation
  • Become well versed in measuring and tracking the KPIs that matter and acting on the results
  • You’ve solved problems and found solutions when others would have given up
  • You’ve communicated successfully with internal and external stakeholders, built relationships that last and shown you bring energy to every interaction
  • Proved you’re valuable to a team and that collaboration is at your core
  • A Marketing / Digital Marketing degree / apprenticeship or relevant work experience within a digital marketing role would be helpful, but not essential

Apply for this role

  • Max. file size: 5 MB.