Skip to content
Retail Marketing Group
  • Get in touch
  • What we do
    • What we do
    • Field Marketing
    • Brand Experience
    • Data Services
    • Live Video Shopping
  • Our work
  • Our people
  • Find a Job
  • Get in touch
  • About us
    • About us
    • Our Story
    • RMG Team
    • Gender pay
    • Our COVID-19 response
  • Login

RMG & Situ Live Partnership

November 1, 2021
Share this
Situ Live

This September, Retail Marketing Group and Situ Live, the shopping experience platform, unveiled a real-life retail playground in Westfield London, bringing products to life through immersive showrooms, live theatrics and expert storytelling.

Designed as a new way to reach and engage customers at a time where retail has radically evolved due to the pandemic, Situ Live allows passionate, expert demonstrators to turn shoppers into brand loyalists.

Situ Live is the ultimate destination for people who want to discover and experience products in real life and then speak to knowledgeable experts who listen and recommend products that improve their lives.

Retail Marketing Group’s role in recruiting, training and retaining staff for this venue has been fundamental. The agency’s vast experience in field marketing and digital retail has provided Situ Live with the right people to engage and create brand advocacy.

The venue features nine curated theatres including: ‘Connected home’, ‘Sleep and wellbeing’ and ‘Nutrition kitchen’. Retail Marketing Group will be responsible for providing all the staff at this and future venues.

Lysa Campbell, CEO of Retail Marketing Group, comments: “In the current climate, consumers want to experience retail in completely new ways. Situ Live offers the chance to blend online and in-person shopping, allowing people to browse in-store and then shop online.

“Finding the right staff to provide the ultimate shopping experience has been really important to us. Our team used innovative tactics that included hosting “casting days” in a theatre to find staff that can go above and beyond a store sales job, who can bring products to life and connect brands with consumers on a new level.”

Situ Live’s Westfield venue is now open, with more venues to be announced soon.

Next
Why personalisation isn’t going away
Consumer Insights | December 8, 2021

Learn more

Brand Experience – Back to Life, Back to Reality?
Virtual Shopping Solutions | March 4, 2021

Learn more

View all

Get in touch

Talk to us about how we can help you engage with your customers.

Contact us

  • What we do
  • Our work
  • Our people
  • Find a Job
  • Get in touch
Retail Marketing Group

sales@retailmarketing.com

Retail Marketing Group UK,
Lytchett House,
13 Freeland Park,
Wareham Road,
Poole, Dorset,
BH16 6FA

Retail Innovation Group LogoPart of Retail Innovation Group – Discover more about our group offerings

© 2022 Retail Marketing Group Limited. Registered in England & Wales No 05310251