Insights
Thinking from the Retail Marketing Group team on retail, brand experience and selling direct to consumers.
Tips on getting your fair share of the retail pie as winter approaches
We find ourselves on a precipice, gazing into a period that looks gloomy and uncertain. That’s how many of us probably feel, contemplating the future for retail along with the...
Read articleRetail as a service, coming to a shopping centre near you
Rumours of the death of physical retail may have been somewhat exaggerated over recent years. However, a walk along your local high street or around your nearest shopping...
Read articleIs a Direct-to-Consumer approach the answer for brands?
More and more brands are taking the plunge and opting to find a way of transacting directly with their customers. What’s behind this increase in the number of Direct to...
Read articleCustomers are precious, treat them well or lose them forever.
It’s time to accept that there won’t be a normal anymore, not in retail at least. No kidding. The idea that change is a constant, possibly the only true constant, is hardly...
Read articleForget omnichannel retail, today it’s just retail
Omnichannel is one of those divisive words. It’s been circulating in retail for a while now and as much as many of us keep thinking and hoping we’ve seen the last of it, back...
Read articleWhy personalisation isn't going away
Personalisation. It’s a buzzword that’s being doing the rounds in retail marketing circles for a while. Personally, I’m never sure whether it needs an “s” or a “z”, but I guess...
Read articleRMG and Situ Live Partnership
This September, Retail Marketing Group and Situ Live, the shopping experience platform, unveiled a real-life retail playground in Westfield London, bringing products to life...
Read articleBrand Experience - Back to Life, Back to Reality?
There’s a strong argument that you should calculate time lived in a global pandemic the way you calculate dog years.
Read articleThere are no shops left now (my mum Feb 2021)
Another day, another set of brands going online only. We’ve all seen the stats and research that tells us just how quickly this latest digital shift has taken place. For so...
Read articleNon-Friction: A Tale of Two Necessities for the Digital Age
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness”. Very prophetic Mr Dickens – a man for all seasons and times.
Read articleTo Chat is Human, to demo divine
Here at RMG towers we’ve recently introduced Webchat and product demonstration into our range of Digital Services, and we’ve been really pleased with the initial results, as we...
Read articleThe Human Touch in a Digital age: Be ‘The Boss’ of engaging your customers
We’re not sure that “The Boss” was specifically referencing the inevitable shift towards the digital age, but what this man doesn’t know about a tune and poignant lyric isn’t...
Read articlePart 1: Direct to consumer - Give them what they want, what they really, really want!
What with necessity being the mother of invention, all of us could be forgiven for thinking that the recent pandemic has only now driven customers online and that only now are...
Read articlePart 2: Direct to consumer - How Lindt saved Easter and changed E-Commerce course
It takes 5 days to deliver a fully functioning, high quality D2C site. Chocolatiers and all round bastions of good taste Lindt have proved that with the delivery of a...
Read articleExperiential: This Ole House is Falling Down?
Mea culpa, this article is no different. But while it’s something of a fool’s game to issue bullish predictions in these (wait for it, here it comes) “unprecedented times” -...
Read articleRMG – Our Rebrand Journey
A few months back we were feeling pretty good about things. The business was in great shape, we had solid plans in place for improvement and sustainable expansion, along with a...
Read articleRemote working – the old normal, actually
Cast-iron predictions in a post-pandemic world is a mug’s game, but the economic argument for closing knowledge industry offices seems persuasive. If you work digitally, why...
Read articleGet in touch
Talk to us about how we can help you engage with your customers.